This 'Little Orange Box' Has Helped Trick-Or-Treaters Raise Nearly $200M Over The Last 75 Years

This 'Little Orange Box' Has Helped Trick-Or-Treaters Raise Nearly $200M Over The Last 75 Years

This 'Little Orange Box' Has Helped Trick-Or-Treaters Raise Nearly $200M Over The Last 75 Years It’s a tradition dating all the way back to 1948: UNICEF’s “little orange box” that encourages children to raise funds for other kids in need every year on Halloween. It all started when Presbyterian minister Clyde Allison and schoolteacher Mary Emma Allison looked at the kids in their Philadelphia neighborhood and wondered how they could turn trick-or-treating into something even better.  They began asking kids to collect old-but-repairable shoe donations, in addition to their candy haul. For 75 years, Trick-or-Treat for UNICEF has swept the nation. Photo courtesy of UNICEF USA Two years later, in 1950, they decided to pivot their efforts to collecting coins, which were then given to UNICEF as a donation. The first year participants raised $17, and Trick-Or-Treat for UNICEF was born. Now in 2025, as UNICEF celebrates the 75th anniversary of the fundraiser, donations have totaled nearly $…