Gen Z Is Turning Out To Be More Financially Strategic Than Their Stereotype Portends

Gen Z Is Turning Out To Be More Financially Strategic Than Their Stereotype Portends

Gen Z Is Turning Out To Be More Financially Strategic Than Their Stereotype Portends Credit: Igal Ness Is Gen Z the strategic generation? A new poll shows they are shunning impulse spending in favor of long-term goals. The new nationwide survey of 2,000 Gen Z American adults (defined as those born between 1997 and 2012) revealed that one in three (33%) identified themselves as planners who budget, track spending, and plan ahead. That’s compared to just one in eight (12%) who rated themselves primarily as spontaneous purchasers, buying what they want when they want. Contrary to stereotypes that paint Gen Z as frivolous spenders, the data revealed a generation that’s thoughtful, intentional, and grounded in practicality. Conducted by Talker Research on behalf of Affirm, the survey found that today’s young adults are focused on building financial stability. For instance, one in four (25%) call themselves value-seekers who research and compare before making purchases, with about two in five see…