A Fresh Start: How Hooters is Embracing a New Era of Family Fun

A Fresh Start: How Hooters is Embracing a New Era of Family Fun

A Fresh Start: How Hooters is Embracing a New Era of Family Fun For over four decades, the name Hooters has conjured up specific imagery for millions of Americans across the country. Since its very first humble opening in Clearwater, Florida, back in 1983, the brand has been synonymous with a particular brand of casual dining featuring wings, a beach-inspired atmosphere, and a highly specific dress code for staff. While the chain once enjoyed a massive footprint with over 400 locations globally, the shifting tides of the hospitality industry have led to a gradual decline in their overall presence. Today, the company finds itself at a pivotal crossroads, looking back at its history while simultaneously planning a bold, inclusive future for a new generation of diners. Article Photo A Fresh Start: How Hooters is Embracing a New Era of Family Fun Would you like to read more good news about Hooters , Ceo , and Big ? At the center of this transformation is long-time leader Neil Kiefer, who has bee…